NetFinance Interactive 2017

November 28 - 30, 2017

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Customers Continue to Drive Digital Success

Customers Continue to Drive Digital SuccessCustomers Continue to Drive Digital Success
Customer preferences and lifestyles have drastically changed how they engage with Financial Institutions (FI’s). Today, consumers are interested in accessing their finances across several different channels, whenever and wherever they are. Despite this, FI’s are adapting slower than they should – and customers are starting to look at third party developers to help them manage their finances. Instead of finding new ways to adopt critical digital strategies, FI’s continue to make arguably slow progress – citing compliance issues, difficulty of getting the proper buy-in from upper management and costly infrastructure upgrades.

Technology has leveled the playing field and given smaller players the chance to compete by being more agile – they’re able to get to market first. Therefore if FI’s want to maintain a competitive advantage, they need to be at the forefront of digital innovation by offering customers the ability to access the right products, be able to measure customer interactivity across channels and ultimately justify their marketing spend to deliver their greatest possible ROI. Customers are changing how they interact with their finances – and companies will have to react accordingly.