Future Digital Finance West 2017

December 04-December 05, 2017

The Wigwam, Phoenix, AZ

Contact Us: 1 (888) 482.6012

Andrew Flicker

Director, eCommerce Pricing & Intelligence
Leslie's Poolmart

E-commerce veteran focused on product merchandising, testing, analytics, and data structuring. Direct experience with experiment design, PPC, product merchandising and pricing, content writing, sales, customer management, vendor contact and negotiation, employee management, a wide variety of online business and design tools, and minor programming. Interested in website design, especially corporate/professional and retail, as well as business management.



4:00 PM Retail Guest Speaker: The Worst Ways to Connect with Today’s Digital Consumer

Businesses are increasingly expected to build and maintain close connections with consumers, even as the opportunities for businesses and customers to connect are fragmenting and multiplying. This session gives an e-commerce perspective on the many ways businesses can inadvertently sabotage their efforts at customer engagement and destroy lifetime value- and discusses better strategies for successful relationships.

  • Discover how businesses can confuse or neglect to segment their audience
  • Learn how noise and random events can be mistaken for audience shifts
  • Understand how failed engagement efforts can reinforce bad strategies
  • Find out the top illusions businesses use to trick themselves about their customers
  • Use the missteps of others to drive better decisions