Future Digital Finance West 2017

December 04-December 05, 2017

The Wigwam, Phoenix, AZ

Contact Us: 1 (888) 482.6012

Chris Rajashekar

Senior Product Manager
Capital One

Chris Rajashekar is a Senior Manager at Capital One and leads customer experience product management on the mobile team. Chris knows that impactful mobile experiences resonate with customers when they demonstrate an intuitive understanding of user context and apply design principles consistently. Chris led the product strategy and delivery of key mobile customer experiences for US Card.

Chris is a seasoned product leader with over 10 years of experience in financial services. He holds a Masters in Computer Science from Drexel University and MBA from the Smith School at the University of Maryland.



10:45 AM Keynote Panel Discussion Remix: Generating Customer-Centric Mobile Design Strategies

Design best practices are critical when thinking about mobile web or mobile native. How do you determine what’s right for the client? This session walks through the considerations for both strategies, and outlines best practices to create mobile strategies that will resonate and drive client engagement.

  • Recognizing that mobile web and mobile native are different platforms that  don’t compete with each other
  • Determining how they can complement each other in terms of reach 
  • Making the experience on mobile devices consistent
  • Utilizing native apps to help drive brand penetration
  • Taking into account what the client wants first and foremost to determine your design strategy