Future Digital Finance West 2017

December 04-December 05, 2017

The Wigwam, Phoenix, AZ

Contact Us: 1 (888) 482.6012

Christina Hatziioannou

Director, Digital Strategy & Integration
CIBC


2:45 PM Case Study Remix: Extending Digital Capabilities to Better Connect Offline & Online Channels

Achieving a seamless omni-channel experience is no easy feat. FIs have spent millions of dollars over the last few years to build digital teams and expand digital capabilities.  Now, we have significant opportunities to optimize digital capabilities and offer benefits to traditionally offline experiences, such as face-to-face sales and financial advice.  This is especially important as clients become more digitally engaged and expect a seamless, omni-channel experience. During this presentation, we will:
  • Discuss clients’ omni-channel expectations
  • Identify the largest pain points felt by clients in offline experiences
  • Recommend digital solutions that best alleviate those pain points and enhance the client experience