Future Digital Finance West 2017

December 04-December 05, 2017

The Wigwam, Phoenix, AZ

Contact Us: 1 (888) 482.6012

Christopher Cox

Chief Digital Officer
USAA

Chris Cox joined USAA in January 2014 and serves as the Chief Digital Officer. Chris leads the strategy and execution of USAA’s digital channel at an enterprise level and is responsible for envisioning and delivering an integrated, seamless, digital customer experience across the website, tablet, mobile devices, voice and emerging channels.

Chris has over twenty-nine years of financial services industry experience including digital strategy, marketing, product development, portfolio management, credit and operational risk, information technology and business development. Immediately prior to joining USAA, Chris worked at Regions Financial Corporation where he served as Executive Vice President, Head of Digital Channels. Chris’ career has been primarily focused on digital and channel strategy and operations. Prior to joining Regions Financial Corporation, Cox served in a variety of leadership roles at Wells Fargo / Wachovia, Computer Sciences Corporation and Bank of America.

Chris earned a Bachelor of Business Administration from the University of Texas, a Master of Business Administration from University of Houston, and a Masters of Public Policy from Georgetown University. Chris and his wife, Karen, have two children – Kate and Sam.



8:20 AM Keynote Fireside Chat: An Intimate Look At How To Be Successful With AI Applications

Forward looking digital bankers are focused on AI - but many are not sure how to best use AI to help transform their businesses. This session gives an in depth look at what USAA is doing in the AI space, with an interview styled session with their Chief Digital Officer.

  • Getting started with AI - what are the different ways to get started?
  • Considering different architectures around AI
  • Identifying how to get your initial data sets in place so you can assess customer needs
  • Outlining and reviewing different use cases including machine learning, Roboadvisors, fraud, Chatbots and more
  • Staffing internally: Do you staff a team for AI?  Is it a new channel for you?  Do you staff it differently than marketing?
  • Understanding that the skills required to do AI are different than for traditional marketing or customer experience
  • Do you pull this back in as a channel?
  • Staying on top of regulations around AI usage

12:10 PM Keynote Transformation Panel Discussion: Creating Your Digital Transformation Roadmap From Start To Finish

In order to be a truly “digitally fit” organization, you have to begin with a detailed roadmap.  The process can be difficult - especially considering prioritization difficulties and potentially dealing with legacy systems, but the results can be truly transformative for not only your organization, but for your customers. This keynote panel walks through roadmaps to achieve digital success.

  • Originating the customer experience on digital channels
  • Pushing your customers through digital channels to give them an easier shopping experience when they want products and services
  • Learning how to cross sell customers better
  • Determining where your analytics lead you along the roadmap
  • Understanding the end goal for your digital roadmap
  • Mapping out a top to bottom experience so you can help your customers reach their financial goals