Future Digital Finance West 2017

December 04-December 05, 2017

The Wigwam, Phoenix, AZ

Contact Us: 1 (888) 482.6012

John Findlay

Founder
Launchfire
John is a founding partner of Launchfire, a game-based marketing & training company. John’s been turning boring stuff into games since he was a kid, and somehow he managed to make a career out of it!


12:10 PM Keynote: Using Games And Simulations To Teach Digital Fluency

Frontline staff are in the perfect position to drive digital adoption. But to educate and assist customers, your staff needs to:

  • Know your digital products front and back
  • Understand the benefits for customers
  • Spot opportunities to recommend digital products in everyday interactions with customers

And unfortunately, a boring product sheet (or LMS course) isn’t going to cut it. In this session, you’ll learn how game-based learning, simulations, and role-play scenarios get staff excited about training (yes, really) and increase their confidence when recommending digital products to customers. We’ll share our top tips and best practices -- along with examples from a recent program we did with a top US bank.