Future Digital Finance West 2017

December 04-December 05, 2017

The Wigwam, Phoenix, AZ

Contact Us: 1 (888) 482.6012

Karen Kallet

Senior Vice President/Chief Digital Operations Officer
BofI Federal Bank
Mrs. Kallet has served as the Chief Digital Officer, SVP Marketing of BofI Federal Bank – Bank of Internet since February 2014. Prior to joining the Bank, Mrs. Kallet was CMO- Chief Marketing Officer for DrWeil.com and was Senior Director of Marketing at DeVry Inc., heading marketing and lead generation for the Carrington Colleges Group.  Prior she was Vice President of Marketing for SkyMall. Mrs. Kallet began her career with 10 years of bank marketing, where she assumed positions of increasing responsibility, including AVP of Direct Marketing and Sales Promotion at Valley National Bank in Phoenix Arizona. Mrs. Kallet completed her graduate program studies in Digital Marketing and Strategic Marketing Management at Stanford Graduate School of Business. Her undergraduate is from Syracuse University.



7:20 AM Femtech: Women in Digital Banking Private Breakfast

This wonderful networking opportunity is worth the early wake up call.  Karen Kallet, SVP/Chief Digital Operations Officer at BoFi Federal Bank will host this FDF favorite. Meet your peers, share ideas and make meaningful new connections with women leaders in digital banking. Then continue the conversation after the breakfast by joining the private LinkedIn group to stay informed and in touch throughout the rest of the year.

9:25 AM Keynote Panel Discussion: The Data Holy Grail: Truly Understanding Your Customers, and Offering the Right Message and Right Offer

Data has the power to truly change the way that banks understand customer behavior across channels – if it is used properly.  For example, if you can pinpoint who your customers are as they enter your branches, you can make offers and communicate more effectively with them, offering tailored products and services for them.  The business of analysis can unlock tremendous opportunities in both the long and short-term  – and this session demonstrates how.

  • Uncovering untapped opportunities with your data; making changes in the short-term
  • Discovering tools to help analyze your data and provide a deeper analysis 
  • Trying to automate the gathering the data instead of pulling from disparate data sources
  • Analyzing customer data and creating dashboards that can help you to make better business decisions
  • Understanding what your customer/client wants so you can provide a better experience for them