Future Digital Finance West 2017

December 04-December 05, 2017

The Wigwam, Phoenix, AZ

Contact Us: 1 (888) 482.6012

Mykolas Rambus

General Manager, Data-Driven Marketing
Equifax

As General Manager of Data-driven Marketing at Equifax, Mykolas Rambus leverages his experience in business growth and development, operations management, information technology, and data protection and privacy, with a focus on big data, SaaS, FinTech, and media. In this role, Rambus is responsible for developing and implementing go-to-market strategies that reinforce the Data-driven Marketing value proposition and competitive advantage as well as overseeing day-to-day operations.

Prior to joining the Equifax team, Rambus co-founded and served as CEO of Wealth-X, which provides intelligence on ultra-high net worth individuals around the globe, was an executive at Forbes Media, and a partner at KAHLE Partners where he directed sales and business development. An expert in wealth intelligence and marketing solutions, he has often been tapped to share his expertise at conferences, and in various print and television media. He is also the chairman of the Global Investor Immigration Council (GIIC), a non-partisan, not-for-profit, self-regulatory organization in the investor immigration industry.

Rambus is an MIT alum, having studied operations research and information technology.



9:25 AM Keynote Panel Discussion: The Data Holy Grail: Truly Understanding Your Customers, and Offering the Right Message and Right Offer

Data has the power to truly change the way that banks understand customer behavior across channels – if it is used properly.  For example, if you can pinpoint who your customers are as they enter your branches, you can make offers and communicate more effectively with them, offering tailored products and services for them.  The business of analysis can unlock tremendous opportunities in both the long and short-term  – and this session demonstrates how.

  • Uncovering untapped opportunities with your data; making changes in the short-term
  • Discovering tools to help analyze your data and provide a deeper analysis 
  • Trying to automate the gathering the data instead of pulling from disparate data sources
  • Analyzing customer data and creating dashboards that can help you to make better business decisions
  • Understanding what your customer/client wants so you can provide a better experience for them