Future Digital Finance West 2017

December 04-December 05, 2017

The Wigwam, Phoenix, AZ

Contact Us: 1 (888) 482.6012

Jamie Armistead

Executive Vice President, Digital Channels
Bank of the West

Jamie Armistead joined Bank of the West in 2012 and spearheaded a transformation of the bank’s digital offerings. A noted industry expert and frequent speaker on industry innovation and trends, he was named one of American Banker’s Digital Bankers of the Year in 2015. Under his leadership, Bank of the West’s Digital Channels Group has won numerous awards and in 2016 was recognized as a Javelin Online Banking Leader in the “Customer-First Banking” category. Prior to joining Bank of the West, he spent more than a decade in Digital Channels at Bank of America.



11:25 AM Keynote: Delivering Engaging Customer Experiences From A Design Perspective

Designing great customer experiences isn’t just about customer experience optimization.  It’s about the entire UX experience, and how banks can offer their services using good design principles.  This session will walk through design from a holistic view, and ensure your brand is resonating with your customers – no matter if they are small business, consumer or commercial. 

  • Using a system of design that embodies your brand
  • Discovering micromoments that a customer has when they are engaging with your brand
  • Making the brand experience delightful and helping customers feel like rewarded
  • Tracking and delivering good UX 
  • Continuing to optimize it over time as needed