Future Digital Finance West 2017
December 4 - 5, 2017
The Wigwam, Phoenix, AZ
Contact Us: 1 (888) 482.6012
Chris Barlow
VP, Mobile Banking
WebsterBank
Mr. Barlow joined Webster Bank in 2011 as Vice President of Mobile Banking. In his role, he leads the development of customer-facing digital strategies, and defines and executes a multi-year roadmap for mobile/online development and innovation. Working with the eBanking, IT, Marketing and Product teams, Chris is responsible for creating digital functionality and user experiences for Webster's customer touchpoints.
A Stanford University Alumnus, Mr. Barlow has over 20 years of experience in creating digital financial services experiences having developed innovative solutions for USAA, Citibank, American Express, and Standard & Poor's.
Check out the incredible speaker line-up to see who will be joining Chris.
Download The Latest AgendaMonday, December 4, 2017: Innovation And Digital Transformation Day
Monday, December 4th, 2017
5:00 PM Interactive Roundtables – Select a Table and Enjoy an Interactive Discussion
- Moving past the theoretical application of blockchain technologies
- Identifying the practical applications and results from successful programs
- Determining whether there is an ROI yet
- The legal implications: Learning what signatures and mutually agreed legally binding documentation you need
- Is there a culture of change at your financial institution and if so, what did you do to develop it?
- When approaching change management, the default is often to focus on the rational side of what happens and miss the emotional component of how people feel about the change. With that in mind, how do you prepare your staff for change? What are some things that have worked well (or not?)
- How do you prepare your customers for change? Are they receptive or resistant?
- What do you believe are the most important aspects to successfully managing change?
- How to have an innovation center
- How do you get funding
- How do you get leaders to buy into an area that focuses on new product concepts
- How are you able to move the needle with the initial investment
- Determining the type of personality it should have
- Identifying where it should manifest (live inside of an app or on a public website, or a connected device)
- Looking at ad opportunities inside of chat dialogs
- Finding out what’s coming next with Chatbots
- Comprehending all of the possible applications of AR and VR use in a financial environment
- Looking at gamification opportunities
- Managing the content creation process
- Determining how to resource for this (executing internally or getting a third party to assist)
- Ensuring your marketing and communications teams are up to speed on the technology to help steer the direction of the content
- Doing a cost/benefit analysis to determine the best ROI, and present the most relevant experience as possible for your clients