Future Digital Finance West 2017
December 4 - 5, 2017
The Wigwam, Phoenix, AZ
Contact Us: 1 (888) 482.6012
Damian Warren
Head of Channels Experience
U.S. Bank
Check out the incredible speaker line-up to see who will be joining Damian.
Download The Latest AgendaMonday, December 4, 2017: Innovation And Digital Transformation Day
Monday, December 4th, 2017
9:10 AM Head of Digital Keynote Panel Discussion: Rethinking Digital: Bringing Customer-Centricity Bank to Banking
Heads of digital at banking institutions are bombarded with opportunities to add new technology, but understanding if that technology can truly help their customers is key. And with the growth of the fintech market, banks are struggling to understand if these products really help customers, and whether that technology should become part of their offerings. This panel looks at customer needs from a technology standpoint, to help you rethink your digital strategy in the long-term.
- Stop chasing “new shiny object” in terms of new tech so the customer doesn’t get lost in the process
- Understanding innovating is great but you can’t sacrifice your customers in the process
- Figuring out how to help your customer, and in turn, the relationship between banks and fintechs
- Ensuring any new technology can help meet a specific customer need (not just incorporating technology for technology’s sake)
- Identifying how you can plug fintech functionality into your bank (and whether partnering with fintechs makes the most sense to do that)
12:10 PM Keynote Transformation Panel Discussion: Creating Your Digital Transformation Roadmap From Start To Finish
In order to be a truly “digitally fit” organization, you have to begin with a detailed roadmap. The process can be difficult - especially considering prioritization difficulties and potentially dealing with legacy systems, but the results can be truly transformative for not only your organization, but for your customers. This keynote panel walks through roadmaps to achieve digital success.
- Originating the customer experience on digital channels
- Pushing your customers through digital channels to give them an easier shopping experience when they want products and services
- Learning how to cross sell customers better
- Determining where your analytics lead you along the roadmap
- Understanding the end goal for your digital roadmap
- Mapping out a top to bottom experience so you can help your customers reach their financial goals