Future Digital Finance West 2017
December 4 - 5, 2017
The Wigwam, Phoenix, AZ
Contact Us: 1 (888) 482.6012
Mykolas Rambus
General Manager, Data-Driven Marketing
Equifax
Check out the incredible speaker line-up to see who will be joining Mykolas.
Download The Latest AgendaTuesday, December 5, 2017: Optimizing Data, CX and Omni-Banking
Tuesday, December 5th, 2017
9:25 AM Keynote Panel Discussion: The Data Holy Grail: Truly Understanding Your Customers, and Offering the Right Message and Right Offer
Data has the power to truly change the way that banks understand customer behavior across channels – if it is used properly. For example, if you can pinpoint who your customers are as they enter your branches, you can make offers and communicate more effectively with them, offering tailored products and services for them. The business of analysis can unlock tremendous opportunities in both the long and short-term – and this session demonstrates how.
- Uncovering untapped opportunities with your data; making changes in the short-term
- Discovering tools to help analyze your data and provide a deeper analysis
- Trying to automate the gathering the data instead of pulling from disparate data sources
- Analyzing customer data and creating dashboards that can help you to make better business decisions
- Understanding what your customer/client wants so you can provide a better experience for them